Wahlstrom has been a consistent pioneer within the Yellow Pages industry. We were, for example, the first agency to apply computer technology to the administration of national Yellow Pages programs. On-going investments in computer technology are made by the agency in order to provide clients with state-of-the-art services. In 1979, Wahlstrom became the first agency affiliated with the American Association of Advertising Agencies (A.A.A.A.) to be recognized as an Authorized Selling Representative (ASR), now Certified Marketing Representative (CMR).