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Race for Mobile Ad Dominance Volume 1, Issue 10 | June 10, 2010
With the recent news surrounding Apple’s 2010 Worldwide Developers Conference (WWDC), digital experts around the globe are buzzing about the progression of mobile advertising opportunities. In fact, many companies are reallocating advertising dollars towards this growing segment. more »
Newsletter Archives:
Black Friday/Cyber Monday Help Drive Growth in Holiday Shopping Volume 1, Issue 9 | December 10, 2009
The annual ‘Black Friday’ event kicked off the holiday shopping extravaganza. As consumers rush to stores, both online and off, businesses continue their promotional sales events to grab maximum attention from the deal-hungry shoppers. With the advent and growing importance of online shopping amongst the U.S. population, ‘Cyber Monday’ has now extended this sales phenomenon beyond the weekend as individuals return to the workplace to find many gifts from the comfort of their desk chair. Google and Microsoft have implemented incentives of their own to help drive additional traffic through their search engines, where many buying decisions begin. more »
Twitter Expands Rules to Allow Advertising Volume 1, Issue 8 | September 23, 2009
Twitter has recently expanded its terms of service for users, in order to allow for advertising. Although no specific details for advertisers are outlined in the new terms, this change opens the door for brands to target users based on content, queries made... more »
“Dwell Rate” Provides Insights into Time Spent Across Online Rich Media Ads Volume 1, Issue 7 | September 1, 2009
As marketers continue to look for new ways to evaluate ads beyond the click-rate, Eyeblaster has released a report announcing a new metric for rich media ads, called “dwell rate.” Time dwelling on a rich media ad can include mouse-over time and the time spent viewing content and interacting with the ad, when a user initiates the action. more »
Microsoft and Yahoo Join to Dominate Search Market Volume 1, Issue 6 | August 4, 2009
On July 29, a 10-year agreement was announced between Microsoft and Yahoo, enabling Microsoft to be the exclusive provider of the underlying search technology on Yahoo’s popular websites. This agreement will capitalize on the best assets of both companies, i.e., the reach of Yahoo’s sites and the well received paid and algorithmic technology behind Microsoft’s new search engine, Bing. The goal of the merger is to create a search powerhouse, while keeping display advertising and other businesses separate. more »
Media Mix Volume 1, Issue 5 | July 7, 2009
Consumers spend 30% of their media time online. They also listen to commercial free satellite radio, read stocks and sports scores on their mobile devices and fast-forward through entire segments of T.V. commercials in just a few seconds. With the ability to customize advertising-free media, and the growing prominence of the most powerful online vehicles, the question has become- what is the marketer’s new media mix? more »
A Distinct Web Address for Brands on Facebook Volume 1, Issue 4 | June 23, 2009
Facebook has now made vanity URLs available for “Pages” of businesses, brands and public figures, as well as personal user accounts within the site. Previously, these were identified only by a URL string consisting of a complex set of numbers and letters. Now, marketers can choose a custom vanity URL for brand promotion. Here is an example of a new URL obtained by Banana Republic: http://www.facebook.com/BananaRepublic. By choosing an address that is easy to remember and fits into ad space, the Facebook username can be smartly promoted through other marketing channels, both online and offline. more »
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