Wahlstrom subscribes to all industry media syndicated research sources. We routinely access the KN/SRI database on Yellow Pages usage which includes over 15 years of trends on Yellow Pages usage.

Key Research Includes:

• TNS Media Impact Studies (MIS)
• Knowledge Networks/SRI (KN/SRI)
  • In-depth Yellow Pages heading reports
  • Syndicated Directory Usage Study (YPMR)
• CRM Associates - Yellow Pages trends and developments
• Mediamark Research, Inc. (MRI) - consumer product and media usage
• Simmons Market Research Bureau (SMRB) - Yellow Pages usage by product/service
• ComScore - interactive research