Yellow Pages offer you a critical brand-building venue at a foundational level—where you are, what you offer, and how to reach you. As a Certified Marketing Representative (CMR) for the Yellow Page industry, Wahlstrom’s market clout means the highest level of expertise, best multi-media pricing packages and innovation. We have been connecting buyers to brands for more than 50 years.
Internet Yellow Pages—Connect Buyers to Your Brand Quickly and Simply
Internet Yellow Pages (IYPs) offer a highly effective approach to connect buyers to your brand by providing directional, brand, and service information at the national, regional, and/or local level. IYPs, like Print Yellow Pages, help purchase-ready customers complete the sales cycle via a click, a call, or a drive. IYP is a key component of any marketing strategy, for both location-based and online businesses.
In fact, research shows that nearly half of IYP and local online directory searchers make an online purchase.
With Wahlstrom’s experienced team of dedicated Internet Yellow Page managers and our 50 years of legacy knowledge in the field, you can expect every recommended program to be architected according to your brand promise and your organization’s business goals. Plans are developed based on specific objectives, strategies, consumer and competitive insight, and ROI projections.
Print Yellow Pages—Make an Impact in this Traditional Advertising Venue
Wahlstrom views Print Yellow Pages as a critical component of your media mix. In fact, studies show that a significant percentage of people worldwide still use the Print Yellow Pages.
For more than 50 years, Wahlstrom has guided clients through the yellow pages advertising process—from directory selection to setting research objectives, budgeting, and how to balance corporate, field sales and marketing requirements.
Your yellow pages program could encompass the following and more: multiple headings, white page, pay per call, and listings databases in operator services (Free-411), as well as more than 7,000 directories, including those that serve special markets, such as business-to-business, native language, military base, university, and others that net an annual circulation footprint of more than 100 million. We place yellow page advertising in the United States, Canada, the Caribbean, and Mexico. As our client, you will benefit measurably from our CMR expertise, accountability standards, market insights, holistic planning approach, and impressive market clout.
Business Listings Management—List it Right Every Time, Everywhere
If you are a business with brick-and-mortar locations, you have likely found your location information widely available across the Internet, but it is not often accurate or relevant. This can be frustrating and detrimental to your brand.
Wahlstrom understands this critical issue and manages this important need with a distinctive, turnkey solution. Your business will achieve critical visibility with accurate listings, plus the dissemination of enhanced information about your business. At the end of the day, you’ll enjoy increased page rank on the search engines and increased retail traffic.
To improve the accuracy of your data, Wahlstrom partners and maintains preferred vendor relations with database management vendors—such as Localeze, Acxiom, and infoUSA—that have absorbed historical data from print white and yellow pages over the years.
Our company also ensures inclusion of critical details, such as keyword-rich profile content and category data to improve organic search engine results or SEO.