Case Study 1: Childcare – Five-Channel Integrated Marketing Solution
Case Study 2: Insurance – Cross-Media Placement Strategies
Solutions: Featured Successes
Strategy
Results
Promote
Created a multi-based media plan to capture a universal audience and increased leads.
Complete media mix plan that includes SEM, IYP, Business Listings Management, SEO, Display, Print Yellow Pages.
Target
Developed a targeted campaign by location, geography, and life stage. Keywords and copy were geo-modified to pre-qualify clicks.
SEM campaigns saw a 431% increase in leads. IYP leads increased by 200%. Print Yellow Pages was responsible for driving qualified calls and improving enrollment.
Location Management
Compiled a list of all locations to be featured in the organic search results section.
Submitted the most up-to-date Business Listings Management data via directs feeds to hundreds of sites. The listings’ accuracy increased, and organic search results improved.